Logotype Google: Simplifier et normaliser?

Cette évolution est typique de ces petites start-ups devenues des géantes. Au moment de leur création, les logos de Google et de Facebook ont été conçus “dans le garage”, comme le reste. Il n’y a pas de référentiel pour les pionniers. Google a toujours su jouer avec son logo au fil des événements. Certaines start-ups utilisent des caractères typographiques qui donnent l’impression d’être écrites à la main, pour se donner une image sympa et être bien identifiables.

Read…

Introducing Nespresso typeface

The bespoke Nespresso alphabet can be definited as geometric mono-linear typeface. Some of its details come from vernacular italian lettering style, when other elements are typical from Art-déco style. Nespresso use typical Italian vocabulary for its products, following the same path, Nespresso typeface aim is to strenghten Italian typographic style, even as a delicate, subtile homage to the home of the best coffee in the world.

Read…

BHV Marais typeface

The idea was to change his name to Le BHV Marais to connect it more to the great area of le Marais. The design agency Royalties worked on the identity, I worked on a unique typeface…

Read…

Sanserif in Paris, 1908

Postes Telegraphes Sanserif Paris, 1908

Interesting image who show various sanserif in use in Paris in 1908.

Read…

Swiss type design resource

swisstypedesign.jpg

Looking for more information about Frutiger, Didot Elder, Marco Ganz and all great Swiss typefaces (Helvetica too, yes), type designers?

Read…

Old french signs: sanserif

AccesauPaquebot, ROMARIC TISSERAND

The web help to find images from the past, including interesting piece of lettering such this sanserif+shadow in a pure tradition. Dating back probably between the two world wars.

source: aanonymes